The Heart Beat The Heart Beat blog

Controversial dating site illegal in some U.S. cities

'Dating for dollars' could land you in jail.

By Kristin Wong Mar 7, 2013 4:02PM

Whether it's sugar dating or a website that lets beautiful people travel free, online entrepreneur Brandon Wade has created a slew of controversial dating sites.

But this might be the first time one of Wade's sites is actually illegal.

WhatsYourPrice.com allows members to pay for dates. One user explained the lure to Milwaukee's TMJ4: 

"It just saves a lot of time, because—I'm sorry—but if you are going to pay someone $100 to go on a date, they are going to be a lot more serious than they would if they paid a $30 membership to date 100 different girls on match.com." 

Photo: Whatsyourprice.comMore on MSN Living: 18 biggest things married couples complain about 

But law enforcement warns using the site could land you in jail in some cities. In particular, Brookfield and Oak Creek, Wisconsin have laws that ban people being paid for their time without a license. 

"You are being paid for your time.  You need a license in the City of Oak Creek for that, and we will arrest you if you don't," warns Oak Creek Police Chief John Edwards. 

More on MSN Living: 30 of the most romantic celebrity social posts

Wade recently appeared on "Anderson" to defend his site among critics who compared it to an escort service. 

"We make it very clear that you're not allowed to have sex on the first date," Wade has said, likening his site to a "dating auction." 

Edwards' response? 

"That's a completely different thing. That's a rationalization for what it is." 

Despite the criticism, the site has over 750,000 members across the country, and singles often negotiate their rate for a first date. 

"She could come back and say 'That's not enough.  I would need $100,'" Wade explains. "You could then counter that with 'How about $90?'" 

His rationalization might make sense to some, but Edwards isn't buying it. 

"If you are the person that's being paid, that's who we arrest."

More from The Heart Beat:
Romance fades three and a half years into marriage
New wedding trend: The anti-invite
China's 'fake-marriage market' a growing trend

Subscribe to The Heart Beat

Love content like this? Friend us on Facebook, follow us on Twitter and find us on Pinterest.

Photo: Whatsyourprice.com

Jul 3, 2013 7:40PM
Don't think I'd use it, but it shouldn't be illegal.
Mar 12, 2013 11:52AM
I agree with that all guys pay for it one way or another! A nice dinner for 2 $75.00 up, drinks $25.00 up, and anything else. And you get the first date thing I don't do that on first date so then it's another dinner, and maybe another one and get well we don't seem to click and you start all over agine. I was married 10 years, and 3mths after I got my inheritance of close to $750K she didn't love me any more. I don't want a girl friend i'm happy being single and have 2 lady friends we go out then we have fun they go home. I know many past girl friends who love you as long as you had money. Mothers teach ther daughters as they grow up find a guy with money who can take care of you a Dr. ect. It is what it is today... 
Mar 12, 2013 9:36AM
Its cheaper by far than marriage and in many States a child born out of the act of prostitution, the man cannot be forced to pay child support. It is a win, win situation, if you don't like her, you end the relationship. If she doesn't like you she can stop answering her phone. These pay to meet someone services can be a boon, if they do even perfunctory investigations of there clients. The men might be assured they aren't meeting the black widow and the women might be saved from meeting a serial killer.    
Mar 12, 2013 9:29AM
Dates and figs may grow on trees, but they are expensive to grow and import. At  $4.00 A pound, they are still a bargain.
Mar 12, 2013 6:38AM
If you really think about, Even when you are married you basically have to pay for sex one way or another, There is just a piece of paper saying it is legal
Mar 12, 2013 6:20AM
The first time I saw a commerciat for this website I couldn't believe it.  It is prostitution trying to be legitimate.  Like they say, "a rose by any other name is still a rose".  When Wade said, "We make it very clear that you're not allowed to have sex on the first date",  I thought...yeah, right!  I'm sure that when/if you want to have sex with your "date", that is negotiable----for an ADDITIONAL AND MUCH HIGHER CHARGE.  
Mar 12, 2013 5:02AM
You are not just paying for dinner, a movie or whatever else you decide to do with the person you are paying for the entire service of her going out with you at all, on top of the dinner and other things. That is the whole point of it being called a service. People can do whatever they want but I think this is a lazy persons job. It doesn't take brains for a women to be able to go out on date with someone. It seems all around degrading for both parties involved. After all what self respecting man would feel good about paying a women to feign interest in him.

Bill Clinton hired out the Lincoln Bedroom for $50 Grand a night (no telling the perks or if Hillary and Chelsey were included) Big O just uses it for gay romps.
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
100 character limit
Are you sure you want to delete this comment?

love: friendships, dating, sex & marriage

  • courtesy of viralnova.com // courtesy of viralnova.com (courtesy of viralnova.com)

    This special note will make you believe in love

    Forgotten what love is all about? Read this note, and remember.

  • fotostorm, Getty Images // fotostorm, Getty Images (fotostorm, Getty Images)

    3 surprising factors that predict a happy love life

    And a few that aren't so shocking.

  • 9 marital habits

    9 marital habits to avoid

    If you find yourself doing any of these things, consider changing your behavior or counseling.

  • Glass lamps

    Inspiring expert wedding ideas

    From pineapple sculptures made out of sunflowers to bold graphic printed tablecloths, ten trendsetters in the wedding industry shared 100 days’ worth of inspiring new wedding details. See The Knot editors’ top picks for the coolest and most awe-worthy ideas from the wedding experts.

  • Ever couple gets into the nothing fight

    The 10 rocky moments every relationship faces

    Those Facebook friends who seem to have perfect lives with flawless mates whom they adore at all times? Even they face tough times like these.

  • Lies wives tell

    7 lies your wife tells you

    How to flag her little fibs. By Laura Tedesco

  • A new study on attraction may help explain why fashions change. AFP Photo, ©Serg Zastavkin, shutterstock.com // A new study on attraction may help explain why fashions change. AFP Photo, ©Serg Zastavkin, shutterstock.com (A new study on attraction may help explain why fashions change. AFP Photo, ©Serg Zastavkin, shutterstock.com)

    Being the odd one out may make you more attractive

    A new study on attraction may help explain why fashions change.

  • The Viceroy Anguilla

    Great getaways for a spring-summer honeymoon

    As a general rule, any island that offers great weather year-round is going to attract the most visitors in the winter (high season) when we’re all trying to escape the snow. Once summer rolls around, many islands see a sharp drop-off in tourism since many people have beach weather right in their own backyards.

  • Getty Images

    The top 10 complaints from unhappy husbands

    And how you can attack the issues together.

  • 25 wedding photo bombs

    25 wedding photo bombs

    A wedding is an exceptionally special day. Sometimes, an opportune photo flub makes the occasion even more memorable. Here are 25 awesome wedding photo bombs.

  • He takes you on nondrinking dates.

    7 signs he’s getting serious about you

    Somewhere between the first few butterfly-inducing dates and the committed-for-life stage, there’s the period of wondering if you’re both on the same page about how serious you feel about a future together. If you’re not quite at the point of "that talk" but you’re looking for a few clues you’re heading in that direction, here are some signs he’s in it for the long haul as your relationship progresses.

  • 'Have you tried online dating?'

    15 things single people are tired of hearing

    What’s that sound? It’s white noise blocking out the well-meaning person proclaiming groundbreaking news about where you can meet someone, asking why you’re still single, or bugging you about when you’re getting married already. Don’t be that person. Here are 15 annoying things all single people don’t want to hear.

buzzing now on msn living
The Heart Beat is a Great Dating Blogs Winner The Heart Beat is a Great Dating Blogs Winner
relationship videos
editor's picks
the heart beat