We'll spend $18.6 billion this Valentine's Day
Those little candy hearts add up.
You can't buy love, but we sure do spend a lot to honor it. The countdown to Valentine's Day has begun—only nine more days—and the National Retail Foundation has released their annual spending survey.
This Valentine's Day, the average person is expected to shell out a little over $130 to say 'I love you' with candy, gifts and flowers.
More on MSN Living: 8 signs you're too bossy in bed
And while we spent an impressive $17 billion in 2012, we're expected to outdo ourselves in 2013, spending a total of $18.6 billion. Seems like a lot, but the National Retail Foundation (NRF) actually points out that this is a "slight increase."
So what kind of gifts are we all buying for a cool, collective $18 billion?
The NRF estimates that both traditional and non-traditional gifts will be popular this year. More than half of us (51 percent) will buy candy, and 36 percent will pick up a bouquet for our Valentine.
More on MSN Living: What his sex signals really mean
Nineteen percent of gift-givers are expected to buy jewelry, putting a $4.4 billion dent in that grand total. Surprisingly, gift cards are expected to be popular, too—15 percent of consumers will purchase one for their loved one.
Men will spend an average of $175 on these gifts, while women will fork over $88.
Candy and flowers are expected to remain the most popular gifts, but guys might want to proceed with caution. According to a recent survey, women are over the traditional Valentine's Day gift of chocolate and red roses. A ProFlowers poll sent to The Heart Beat found that 31 percent of women think red roses are cliché, and 21 percent say it's not a very creative gift.
That might be something to consider before you contribute to that $18 billion.
Photo: Stewart Cohen/Getty Images
love: friendships, dating, sex & marriage
Hopeless romantics and cringe-worthy chick flicks would tell you that it doesn’t matter what you do on the date, as long as you’re together. But they’re wrong. Dead wrong. Women use your date ideas to size you up, says matchmaker Rachel DeAlto, author of "Flirt Fearlessly." “You absolutely will be judged based on the date you plan. There are so many subconscious impressions that we take in while dating.” Gulp. Here are 10 terrible ideas that can land you on the no-lay list—and simple swaps to keep her happy. By K. Aleisha Fetters
Here are 15 signs we’ve been on "The Bachelor" bandwagon—all 27 seasons of it—for (possibly) longer than we’d care to admit.
In the grand tradition of celebrating love, we’ve chosen some of the mushiest, sweetest, and most memorable scenes to hit the big or small screen. From marriage proposals to unexpected serenades, these moments will make you believe in love (and want someone to cuddle up with, stat).
How to flag her little fibs. By Laura Tedesco
Revealr is a new iPhone app that allows those looking for love to hear their possible matches before they see them.
A new poll reveals 59 percent of the country supports same-sex marriage.
Celebrity engagements are so much fun to follow because every detail is bound to be over-the-top — from the proposal (like when Kanye rented out an entire stadium to propose to Kim) to the huge, sparkly engagement ring and, of course, the wedding. Plus, as trendsetters, celebs can be a source of inspiration even if you can't afford a million dollar ring. Here are our celebrity wedding predictions for 2014.
If you’ve ever been to a club—like, ever, even once—you are not going to be shocked to hear that women get a lot of unwanted, aggressive attention. But when you read the findings of this study on how often and why it happens, it might make you feel downright sick to your stomach.
No matter your current relationship status or past relationship fails, get a fresh start this month, with these tips for spring cleaning your love life.
Forget the rules you've always heard—it's time to start making your own.
Are you in an affair without knowing it? Unless you’re a swinger, having sex with someone else counts as cheating. But then there’s the fuzzy area between friendship and infidelity—and chances are, your girlfriend sees those shades of gray as more black and white than you do. “Men aren’t as attuned to identifying ambiguous behaviors as cheating as women are,” says Daniel Kruger, Ph.D., a University of Michigan psychologist, who’s studied gender differences in definitions of infidelity. In other words, what you consider totally innocent could be her deal breaker.
We spoke with relationship therapist Rachel A. Sussman, author of "The Breakup Bible," for her tips on how regular girls can survive a split like an A-lister.