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270 Seconds to a Better Marriage

Jim Fannin is an expert adviser to athletes and CEOs on mental performance. Here, he applies his sure-fire rules to getting a more satisfying relationship.
Esquire // Esquire

Morning

"270 Seconds to a Better Marriage" // Woman hitting an alarm clock from bed Next Slide

First thing, take ninety seconds to give her the greatest good morning possible: "Good morning. I love you." And if she's asleep, you can lower your voice and whisper, "I love you. Have an awesome day." She'll hear you anyway.

More from Esquire: 6 Answers She Really Wants to Hear

Reprinted with permission of Hearst Communications, Inc.
1 of 6 Photo: Gina Cholick \ Getty

After Work

Previous Slide "270 Seconds to a Better Marriage" // Woman pouring a man a glass of wine Next Slide

Right when you get home, focus on her for a full ninety seconds. If she's happy, you go happy; if she's low, you go low, and make sure you look her in the eyes long enough to discern her eye color. This says, I value you, I need you.

More from Esquire: 75 Things Men Don't Know About Women

2 of 6 Photo: Charles Gullung \ Getty

Night

Previous Slide "270 Seconds to a Better Marriage" // Couple talking in bed Next Slide

Sometime during the last thirty minutes before bed, take ninety seconds to engage fully with her. Do not talk about children, money, or work. Don't talk about the past at all. Look at her, stroke her hair, snuggle up to her, tell her you love her.

More from Esquire: 17 Cheap Dates That She'll Actually Like

3 of 6 Photo: Alto \ Frederic Cirou \ Getty

Conclusion

Previous Slide "270 Seconds to a Better Marriage" // Couple holding hands Next Slide

Ninety seconds in the morning, ninety seconds after work (or any time you've been away from her for at least two hours), and ninety seconds at night. That's how you bond. After seven to ten days, the marriage will change.

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Craz2_98
Sep 28, 2012 2:29PM
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this is how I got by for 25 years. I take time to listen to her concerns. I express mine. I negotiate everything but get firm when it matters. I handle her softly usually but will push her up against a wall with authority to get a passionate hard kiss. I worked heavy construction for 20 years so when I do things, I get aggressive and don't cry over scrapes and bruises. I flip the coin and surprise her with a candle light dinner and a glass of wine under the stars when she gets home from work. I encourage her to have ladies night so she has her freedom. I also get mine. Don't overuse the word "love". Then it seems like just habit. Change it up with "how is it that with all the men out there that could have gotten you, I got to be the lucky one" or "just simply, "you look phenominal in that dress". And I would also say, turn off the damn tv, computer and stop texting. Spend an evening once a week with wine, soft music, dim lights, and great conversation. leave finances, work, and family out of it. I never judge success by a bank account. Your most prized possessions are right in front of you. I'm 42 and have been with my wife for 25 years. This has worked for me and she still looks at me sometimes like we're still just dating. it;s awesome.
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AGPgal
Sep 28, 2012 12:33PM
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This goes both ways goofy people. Men want to be appreciate and loved just as women - perhaps with different tactics but appreciation just the same. It is a great start and gives some people challenged in this area some ideas on how to show appreciation to their mate. Duh.
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tropicalmom
Sep 28, 2012 12:58PM
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Relax people! Look at the perspective of the source: "Jim Fannin is an expert adviser to athletes and CEOs on mental performance. "  That being acknowledge, it doesn't mean that everything is about HER. He just specializes in coaching MEN and these are his suggestions on what a MAN has control of. Many ladies -as myself- are quite aware that "it takes two to tango" and know we have to work on what WE can control. Definitely, our partners also want to be the focus of our attention, cared and loved for. Don't loose focus.....  ;)
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DRMerced
Sep 28, 2012 7:50AM
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WHAT THE ****???  So a better marriage is entirely dependent upon changing the behavior of the man? Could you be any more blantantly, disgustingly, ignorantly and insultingly SEXIST? F*** you, MSN. I've had enough of your trash :journalism.

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Lupita Feliz
Sep 28, 2012 9:47AM
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I am a woman and I found this article plain stupid. Stop watching soap-operas. Get real.

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Memphis Gal 2
Sep 28, 2012 1:30PM
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HA...expert or not, you can tell this was written by a man.  Best thing is to ask a woman who has been happily married for 25+ years what her husband is doing to make it happy and you will have a better answer to that question than this. 
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jparker86
Sep 28, 2012 1:51PM
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This advice is only useful if you already have a good marriage but forget to take the time to appreciate your spouse (either one.) But this is NOT going to fix a marriage in trouble. Don't tell me that you love me. Show me! (And I don't mean physically or monetarily.) 
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CE33
Sep 28, 2012 1:00PM
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You mean I have to pay attention to my wife?  Who knew.  Thanks experts.  I hope someone got something out of this.  Because I got nothing. 

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MitchM1
Sep 28, 2012 3:15PM
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I used to try this exact thing with my ex-wife.  She told me it was annoying...  Oh, and that advice about talking to them while they sleep?  Yeah right!  That is a sure fire way to get a butt chewing.  
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Joseph M (Hookah Joe)
Sep 28, 2012 9:05AM
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I have to agree with DRMerced...everythin​g is her,her,her...so the only way for a better relationship is to focus on her...what about the guys, nothing for us??
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Amphibious
Sep 28, 2012 1:52PM
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Not really, tropicalmom. Jim Fannin wrote that "by making her happy you (a man) will be happy". So a woman's path to happiness is to have her man cater to her. And a man's path to happiness is to cater to his woman? I don't think so. Half of this responsibility rests with each party and both need to work hard on making each other happy.
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Chunkybear
Sep 28, 2012 4:25PM
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@izzy_bomb.

 

I feel bad for...your husband.

 

The article is all about women, and you are so selfish you discard it and write all about yourself even more.

 

Instead of focusing on yourself, why not focusing on what you can offer?  I bet if we asked your husband, he will say that you incessantly yap to him until his ears bleed and he gets no sleep.  No wonder he works out of town.  Is probably the only quiet time he gets.

 

The entire focus today in society is about men having to change to understand women.  What a bunch of bollocks.  Let men be men.  Let women be women.  Recognize the strengths you offer, and your weaknesses, and the same in your partner.  Play to the strengths.  Don't argue about weaknesses.  Try some MUTUAL understanding.  If you want to understand men, learn how they communicate.  Men do the same.  A no brainer.

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I FlyAlot
Sep 28, 2012 12:59PM
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Yea... it will change.  She will be asking you, "what are you up to?"
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Sheeplmfao
Sep 28, 2012 2:19PM
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It's all context, kiddos.  This advice is to help continue building an already-strong relationship.  This isn't about fixing deep, underlying problems of a trouble relationship.  All of you ladies out there griping about only getting 90 seconds of attention should probably realize this isn't about you getting ONLY 90 seconds of attention, this is just a reminder to men to spend a few minutes a couple times a day completely focused on your partner, on TOP of the other interaction.  If your relationships are so awful that you have to complain about this article being trash, you should consider counseling/a new relationship.  Maybe try these tips yourself to your partner?
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Bob (fatherof8)
Sep 28, 2012 4:22PM
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Stats show 45-50% of first time marriages don;t make it. Second marriages fail at a rate over 70%. Unfortunately, where children are involved divorce leaves deep emotional scars that never go away  for a lot of kids. Over 40% of the children in the US will go to bed in a home where their natural father does not live. Anyone who is a parent knows parenting is like tag team wrestling and having a partner to help with the children is essential.

 

If Jim Fannin were really an expert he would recommend doing all of these things for first relationships and subsequent relationships too.

 

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MitchM1
Sep 28, 2012 3:21PM
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Men, if you want a happy marriage, here's some real advice:   Find a happy place.  It doesn't have to be anything special.  Maybe the garage, a workshop, etc. and install a mini fridge in it.  Proceed to fill that mini fridge with the beer of your choice, along with a few snacks.  Make it a comfortable place, and spend a lot of time in there...   'Cause let's face it.  ALL women are crazy.  there are varying degrees of crazy, but each and every one has a streak of pure crazy running through them, that at some point, will come flying out.  This way you are prepared.  
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Hgal
Sep 28, 2012 1:35PM
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Oh gee... I get 90 seconds.  I'm in love! 

Jesus Christ.
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Glock9loaded
Sep 28, 2012 3:58PM
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She can make me a sandwich after sex. I bet she can make a sandwich in 90 seconds. I bet she can get me a beer too in less than 90 seconds. Da#n it, I have demands too!
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TX_transplant
Sep 28, 2012 3:44PM
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It really is the littlest things that make the most impact...best advice article I've read yet...

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Chappy_5
Sep 28, 2012 4:16PM
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Send this to 10 people in the next 10 minutes and your marriage will change in 10 days.
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Craz2_98
Sep 28, 2012 2:36PM
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This short video explains everything best. Watch it if you want a successful relationship. http://www.youtube.c​om/watch?v=NcX7BVddx​So  Of couse, it's a joke but a sense of humor is nice to have too.
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rissriss24
Sep 28, 2012 2:24PM
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Consider it  a kind of foreplay for both of you and time for each other....married 45 yrs and it must work!!!! Hgal....90 X 3 = 270...Have fun ...never know what this might lead to. 
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Olen Castro
Sep 28, 2012 4:06PM
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This goes both ways goofy people. Men want to be appreciate and loved just as women - perhaps with different tactics but appreciation just the same. It is a great start and gives some people challenged in this area some ideas on how to show appreciation to their mate. Duh.-------BTW...​Bi​ng~~~KissYounger(d​o​t Com)~~~it's the First & Largest Age Gap Dating Site for 40 Plus Older Men Dating Younger Women Online.
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Amphibious
Sep 28, 2012 12:59PM
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Who writes this stuff? Make her happy so you (man) can be happy??!! If this statement was reversed, whould it also hold true, Mr. Fannin? Is this how your own household is being run? Are you this subservient to your wife/girlfriend?

What kind of expert are you, Jim Fannin? Apparently someone who is on a payroll of feminazis. This article is truly offensive and is in line with the TV commercials showing men as dumb beings and women as smart and beautiful individuals.

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izzy-bomb
Sep 28, 2012 2:01PM
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This is a retarded post. I get 90 seconds of this crap a day, and it's not what I need from him. He's out of state all week, 90 sec's a few times a weekend does not compensate. How about listening to me describe my week as often as I have to listen to you droll on about work experiences? How about assisting with some of the housework that gets the best of me while you're gone and I'm working full-time and caring for a 9-month old?! How about giving me an hour to do anything for myself?!!! The writer should have consulted a woman before he wrote this trash.
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bobbaone
Sep 28, 2012 2:15PM
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Show me a happy woman and I'll show you an oxymoron. Bitter? Me? Oh Heck No!(insert sarcasm here)....:o)
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