UGG releases new ad featuring Tom Brady
'For Gamechangers' spot highlights the famed NFL quarterback's storied career.
UGG Australia launched its new ad campaign on Tuesday featuring New England Patriots quarterback Tom Brady.
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The new spot, entitled “For Gamechangers,” highlights key events in the 36-year-old Brady’s life, from high school athlete to college star to Super Bowl champion.
The four-month campaign will focus on men who show dedication, talent and passion in their lives, the company announced. Future spots include “For Role Models,” “For Leaders” and “For Mentors.”
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Brady, who has been spokesmodel for the company since 2011 in an attempt to boost men’s shoe sales, is pretty much the antithesis of the familiar image of a woman shuffling by in her comfy UGG boots. “As far as brand spokespeople go, Brady is a safe bet with the ability draw males and females to a product,” writes Jordan Teicher for Agency Spy.
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Photo: UGG for Men 'For Gamechangers' print ad featuring Tom Brady (Business Wire)