New cat token hits the Monopoly board
Feline is in, iron is out.
Monopoly boards with the new cat token are now being shipped. After 78 years traveling around the Monopoly board, the game’s tiny iron playing piece is being retired. Taking its place, by popular vote, will be a cat token.
The Hasbro gaming company made the decision following a month-long voting campaign conducted online earlier this year.
Other options in the running to replace the iron had included a guitar, a helicopter, a robot, and a diamond ring — most of which would have nudged the game’s iconography a little closer to the 21st century. But participants in Hasbro’s “Save Your Token” campaign, who were asked to vote one token on and one token off the board, elected the feline figurine. The iron was beaten flat out in a contest that at times looked bad for the wheelbarrow and the shoe.
The turnover of Monopoly pieces is not entirely new. More than 20 tokens have been cast since the game was formally introduced by Parker Brothers in 1935. Back in the early 1950s, the lantern, purse and rocking horse were removed. Other retired pieces include a money sack and a howitzer.
The current cast of eight: cat, race car, Scottie dog, wheelbarrow, shoe, top hat, thimble and battleship.
A two-story statue of the Monopoly cat, with a red “M” on its collar, was positioned in various locations around London last month to celebrate the new addition. Purists can take to Monopoly’s Facebook page to mourn the iron.
A Hasbro executive said in February, “We know that cat lovers around the world will be happy to welcome the new cat token into the Monopoly game. While we’re a bit sad to see the iron go, the cat token is a fantastic choice by the fans and we have no doubt it will become just as iconic as the original tokens.”
More than 275 million Monopoly boards have been sold, according to Hasbro. The game is currently available in 43 languages and 111 countries.
Photo: Hasbro/REX Features
Great idea. Now replace all the other tokens with something more modern.
This entire thing was a marketing campaign...stupid...but seems to be working if people are buying it.
The public seems to be eating up these type thing if the Mike and Ike and Twix commercials are anything to go by.
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