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New cat token hits the Monopoly board

Feline is in, iron is out.

By Rich_Maloof Aug 29, 2013 3:37PM

Monopoly boards with the new cat token are now being shipped. After 78 years traveling around the Monopoly board, the game’s tiny iron playing piece is being retired. Taking its place, by popular vote, will be a cat token.

Hasbro/REX Features The Hasbro gaming company made the decision following a month-long voting campaign conducted online earlier this year.

Other options in the running to replace the iron had included a guitar, a helicopter, a robot, and a diamond ring — most of which would have nudged the game’s iconography a little closer to the 21st century. But participants in Hasbro’s “Save Your Token” campaign, who were asked to vote one token on and one token off the board, elected the feline figurine. The iron was beaten flat out in a contest that at times looked bad for the wheelbarrow and the shoe.

The turnover of Monopoly pieces is not entirely new. More than 20 tokens have been cast since the game was formally introduced by Parker Brothers in 1935. Back in the early 1950s, the lantern, purse and rocking horse were removed. Other retired pieces include a money sack and a howitzer.

The current cast of eight: cat, race car, Scottie dog, wheelbarrow, shoe, top hat, thimble and battleship.

A two-story statue of the Monopoly cat, with a red “M” on its collar, was positioned in various locations around London last month to celebrate the new addition. Purists can take to Monopoly’s Facebook page to mourn the iron.

A Hasbro executive said in February, “We know that cat lovers around the world will be happy to welcome the new cat token into the Monopoly game. While we’re a bit sad to see the iron go, the cat token is a fantastic choice by the fans and we have no doubt it will become just as iconic as the original tokens.”

More than 275 million Monopoly boards have been sold, according to Hasbro. The game is currently available in 43 languages and 111 countries.

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Photo: Hasbro/REX Features

169Comments
Sep 5, 2013 3:58PM
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Great idea.  Now replace all the other tokens with something more modern.

Sep 4, 2013 10:28PM
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This entire thing was a marketing campaign...stupid...but seems to be working if people are buying it.

 

The public seems to be eating up these type thing if the Mike and Ike and Twix commercials are anything to go by.

Sep 4, 2013 7:38AM
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The hell with a worthless cat. Put a german sheppard on there instead. An animal worth the fame and being proud of. All cats do is crap in a box that's inside your house, and that's about it. Shepperds search and rescue, find drugs and guns, chase crooks down all good attributes. - Cats crap in the house.... nasty !!!!
Aug 31, 2013 12:55AM
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So they have thrown the iron in the fire and made a hot pussycat?
Aug 31, 2013 12:09AM
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A unicorn, a pistol, a cat and a motorcycle.  These are my suggestions for  a cool monopoly game.  Oh yeah, an airplane or a helicopter too. 
Aug 31, 2013 12:06AM
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