The NRA shooting game for 4-year-olds?
A new app causes controversy
The new shooting game NRA: Practice Range is sparking controversy, as its awkwardly-timed release falls directly in the wake of the Sandy Hook tragedy.
Yesterday the video game news and gossip site Kotaku reported that the free game, which involves shooting moving targets with weapons like handguns and assault rifles, was available for download and marketed to kids ages 4 and up. But game designer MEDL Mobile replied on Twitter that the app aims to promote gun safety and is not in fact for kids ages 4 and older. So who exactly is this National Rifle Association-branded game targeting?
NRA: Practice Range is given a rating of 4+ on the iTunes site, but it is unclear as to whether that is an explicit reference to age. When asked what the rating refers to, an Apple rep told Parenting.com that she did not know and emailed a link from Apple’s support page. According to the page, “an app rated 4+ contains nonobjectionable material, but an app rated 9+ may not be suitable for children under the age of 9.” Apple’s media contact has not responded with clarification.
Those familiar with National Rifle Association leader Wayne LaPierre’s outcry against video games last month may be surprised that the app is listed as an “Official NRA Licensed Product” on iTunes. After the Sandy Hook shooting LaPierre called gaming "a corrupt shadow industry that sells and sows violence against its own people” and blamed the tragedy on games like Mortal Kombat and Bulletstorm, reported Kotaku.
So is this new game a huge PR gaffe for the NRA? Or a super-savvy marketing move? Game designer and scholar Ian Bogost seems to think its consistent with the NRA's message.
"It's another specimen in the NRA's ongoing effort to present gun ownership and use as a part of a practice of sportsmanship and as participation in an existing community of 'responsible gun owners,'" he told Kotaku. "Contrary to immediate reaction among some of the game playing and development community, the NRA's presentation of the game as an educational tool fit for kids will read as consistent with their overall project and message among NRA supporters.”
Should there be an age rating for NRA: Practice Range, or is it an educational tool appropriate for all ages?
More from MSN Living:
I was shooting when I was 6. But before that, I was taught by my father and grandfather, to respect firearms and the finality of a bullet. The problem isn`t availibility of guns, it`s that we have generations of people who lack proper character and who are never taught right from wrong. Guns do not make someone evil. If a person commits an act of evil with a gun, they had evil in their hearts long before they obtained that weapon.
There was a time in this country when high school boys drove the family truck to school, and in that truck was a rifle rack and on that rack was a loaded long gun. Additionally, it was customary for boys to carry pocket knives. And as boys do, they had disagreements. Those arguments were settled after school with fists and those weapons were not touched. Today, we have children who attack their parents because they are not instantly given what they want, and bad parenting is to blame for that. What happened? The destruction of the family and proper instruction given to our children.
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