Off the Leash Off the Leash

Cheer up, Grumpy Cat: You have an endorsement deal

Tardar Sauce is now the "spokescat" for a Friskies brand of cat food.

By Associated_Press Sep 18, 2013 3:17PM

ST. LOUIS (AP) — It probably won't affect her sour mood, but Grumpy Cat now has an endorsement deal.

​Tardar Sauce aka. Grumpy Cat makes an appearance at Kitson Santa Monica on July 23 in Santa Monica, Cali. (Rodrigo Vaz/FilmMagic/Getty Images)Nestle Purina PetCare said Tuesday that the frown-faced Internet sensation — real name Tardar Sauce — is now the "spokescat" for a Friskies brand of cat food. The St. Louis-based company didn't release terms of the deal.

Grumpy Cat, whose brown and white face wears a constant scowl, has become an online sensation.

Her photos are a constant presence on Facebook and other social media, and she's among the biggest stars of the peculiar trend of cat dominance on Web videos and postings.

Grumpy Cat's own Facebook page has 1.3 million likes. The dour animal also has more than 111,000 Twitter followers.

Nestle Purina featured Grumpy Cat in an online video game series in March.

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Photo: Tardar Sauce aka Grumpy Cat makes an appearance at Kitson Santa Monica on July 23. (Rodrigo Vaz/FilmMagic/Getty Images)

Sep 23, 2013 10:20PM

Ah our corporate water overlords Nestle who suck city water supplies dry and then sell it back to us in toxic plastic bottles. Their CEO said that he "doesn't feel water was a human right, he feels it is a commodity to be bought and sold and controlled by those with the money". So let me get this right Nestle, water, the main ingredient of life, which makes up 75% of the human body is not a human right and should only be available to those with money, but guns, the main ingredient in death, are a human right and everyone, including the poor, should own at least one or two?


I highly doubt that I will be buying any Nestle brands ever in this lifetime, even with grumpy cat as your spokeskitty.

Sep 20, 2013 7:07PM
I;m not a cat fan but this cat really makes me laugh! Good work Tarder
Sep 20, 2013 5:00PM
Kitties come in all dispositions: grumpy, happy, sleepy, bashful, dopey, sneezy, and some act bossy like doc! 
Sep 18, 2013 6:56PM
I love cats with personality.  Grumpy cat makes me laugh every time I see  a photo of her.   Lucky owners!
Sep 18, 2013 6:24PM
Honey Badger don't give a crap bout no Grumpy Cat.
Sep 18, 2013 6:12PM
The only way I would get a cat is if it look like Tardar Sauce. So cute.
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